ASA clears ‘Humane Milk is a Myth’ advert

The Advertising Standards Authority (ASA) has cleared a newspaper advert which uses the phrase “Humane Milk is a Myth,” after receiving seven complaints, some of which came from within the dairy industry. The complainants suggested that the claims made in the advert were inaccurate and did not reflect how dairy cattle were treated in the UK. The ASA, which regulates advertising in the UK, refused to uphold the complaints against the Go Vegan World advert because the claims made in the advert did reflect industry practices, and therefore “the ad was unlikely to materially mislead readers.”

You can read the ruling in full here: https://www.asa.org.uk/rulings/eden-farmed-animal-sanctuary-a17-381845.html.

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