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Research reveals certain wild animal welfare issues receive far more media attention than others

A study by Oxford University’s Wildlife Conservation Research Unit (WildCRU) and World Animal Protection has found that certain wild animal welfare issues receive far more media attention than others.

Researchers analysed over 23,000 mainstream media articles which were published in 2014, and found that activities such as culling, shooting and hunting received more media attention than the impact of activities such as commercial fishing, marine debris and pollution. As a result, the study concludes that an animal welfare issue is more likely to receive media attention if it involves deliberate harm towards an animal or illegal activity.

Director of WildCRU, Professor David Macdonald, commented, “It turns out that with regard to the welfare of British wildlife, press coverage misses a lot of important issues, and thus sadly misses opportunities to inform public opinion and lead societal change.”

https://academic.oup.com/…/Some-Animals-Are-More-Equal-than…

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